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The establishment background of Laiko Pump (Zhejiang) Co., Ltd. comes from more than 34 years of profound industry experience and technology accumulation in Zhejiang DAYUAN Pumps Industrial Co., Ltd., and Dayuan has a comprehensive product line and leading manufacturing technology in the pump field. LAIKO pump industry is an important deployment of Dayuan in stainless steel multi-stage pump, pipeline pump and other commercial pump market segments. It is a strategic reorganization of Dayuan's original commercial pump department. Through independent team, assets and personnel, it focuses on the commercial pump market, which is different from the previous thinking mode of relying on dealer network and agricultural pump. Founded at the end of 2022 and officially launched in April 2023. In the first year, It achieved sales of about 30 million yuan, maintained the momentum of continuous growth, and established an extensive office network in China, covering the complete chain of research and development, production and sales.
In the face of market reshuffle and intensified competition, LAIKO has successfully explored the wind power market with the strong financial support of Dayuan Group and the cooperation with New Shanghai in the field of wind power. Due to its wide application in high-altitude or ocean scenarios, the wind power field has extremely high technical quality standards for pump products, especially anti-corrosion and motor performance, which provides an opportunity for LAIKO to show its high-performance products. In China, by adopting direct selling, overseas and using the dealer network of Dayuan, LAIKO enjoys the advantages of resource sharing and brand collaboration brought by collectivization, so as to further stabilize its unique position in the industry.
Adhering to the principle of "science and technology is the first productive force", LAIKO is committed to the energy-saving innovation of the pump industry, focusing on efficient energy-saving pump solutions, and adhering to the green and sustainable development route. In the investment in research and development investment in the three directions of "energy saving, integration and intelligence", with technological self-reliance and self-improvement as the core, the goal is to reach the international first-class level and form technical barriers.
LAIKO's products are located in the municipal, industrial, construction and other high-demand commercial pump market, featuring the characteristics of stability, reliability and energy saving and efficiency, put forward the brand proposition of "understand water more understand energy saving", to provide customers with efficient and energy-saving pump products and solutions, so as to establish a unique brand positioning in the market.
LAIKO has not only been deeply engaged in mature industries such as water purification treatment and HVAC, but also entered emerging fields such as wind power through cooperation with partners such as New Shanghai, and even explored high-tech applications such as ultra-pure water and chip manufacturing to broaden its business boundaries. Cooperate with universities to upgrade the products with the latest hydraulic model, including vertical pumps, horizontal pumps, etc., to achieve product differentiation.
LAIKO takes advantage of the cost performance advantage to provide high-quality products with lower cost to attract customers. The company's strategy focuses on long-term development, risking initial losses, and prioritizing the stability and expansion of market share over immediate profitability. Through the launch of new products such as KLG series vertical pipeline pump, KLD series multi-stage pump, etc., to enrich the product portfolio, to adapt to the market competition.